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As any other parameter which is required for the effective running and survival of a business group, communication also is very important for survival, growth and attaining Organization goals. For a whole team to move forward unitedly with one focus, one aim, it is important to have an effective communicator at the helm of affairs. […]
Be it a business, family, or even society for ultimate productivity and progress, the most valuable tool is “Delegation and Empowerment”. The theory is “the work you undertake should be a job only you can do” if others can do it, then delegate and empower. Most people refuse to delegate out of fear and insecurity…” […]
When we analyze failures of Companies, a factor that comes up time and again is the lack of importance given to human resources by the top management. In fact, we can see that the management of these companies does not respect their main asset ie: the employees of the Company. They feel that if the […]
Consumer behaviour is the study of consumers and the processes they use to choose, use or consume, and dispose of products and services. These include consumers’ emotional, mental, and behavioural responses, and consumer behaviour studies have used ideas from several sciences including psychology, biology, chemistry, and economics. It is important to understand and analyse […]
Branding is important for all businesses because it makes a memorable impression on consumers, and it also allows your customers to know what they can expect from your company. It is the best way of distinguishing yourself from the competition and clearly communicating the uniqueness of your offer that makes you a better choice. […]
Let us look at the key steps to follow when crafting a competitive, well-informed marketing strategy for your business, and to help in developing a workable marketing plan. Marketing strategy is your approach to achieve a competitive advantage, and the marketing plan is the activities that will help you to achieve your marketing goals. Simply […]
Startups, the words usually conjure an image of youngsters busy at work developing apps, technical know-hows, suer friendly platforms to do business etc. something which will make the world a better place to live in, which will make the already tech savvy world more so and generally make our lives easier. So while the young […]
Outsourcing is a term that must have been appreciated, scorned, mutilated, underrated and probably overused during the new Millennial. In simple words, the concept of outsourcing is when you concentrate on your core area of business and leave the rest to experts and reap the benefits. Broadly defined outsourcing is a practice when a company […]