Author: CA Shaji Varghese

  Consumer behaviour is the study of consumers and the processes they use to choose, use or consume, and dispose of products and services. These include consumers’ emotional, mental, and behavioural responses, and consumer behaviour studies have used ideas from several sciences including psychology, biology, chemistry, and economics. It is important to understand and analyse […]

  Branding is important for all businesses because it makes a memorable impression on consumers, and it also allows your customers to know what they can expect from your company. It is the best way of distinguishing yourself from the competition and clearly communicating the uniqueness of your offer that makes you a better choice. […]

  Let us look at the key steps to follow when crafting a competitive, well-informed marketing strategy for your business, and to help in developing a workable marketing plan. Marketing strategy is your approach to achieve a competitive advantage, and the marketing plan is the activities that will help you to achieve your marketing goals. Simply […]